Innovation is key to recession economic recovery management

innovation management

new ideas need innovation management to make them work efficiently, because blue sky innovators lack the ability for strategic innovation. Innovation management provides a framework in which ideas can be incubated and nurtured into real money making business ideas.

Whilst we don’t need innovation case studies to tell us how efficient our car is running, we just don’t know how efficient the rest of our lives run. Despite energy performance certificates in the UK the figures don’t mean a lot to the average house owner. Whilst we can understand a weekly increase in car costs, the energy burn in a house doesn’t make such an impact.

By looking at information technology; innovation online initiatives could be put in place that encouraged the publication of housing efficiency, both within the country and in comparison with others. This would not drive a sea change in attitude in some circumstances, especially where the owner of an historic house is told that it just burns up gas.

Innovation management is the preferred strategy of The Jazzlink Organisation for mediating between these difficult courses of action. Will historic sites be condemned in the quest for leaner fuel burn, or is there a mid path that allows everything to co-exist?

This entry was posted on Thursday, May 7th, 2009 at 10:49 am and is filed under innovation management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.